Major shift in media consumption patterns expected – what is your belief?

January 31st, 2011

In the media sector executives are wondering how and more importantly how fast consumption patterns change. This change is driven by fixed and mobile broadband availability.

– Availability of fixed broadband at home (with synchronous upload and download connections up until 1 GB – fiber to the home)
– Availability of mobile broadband (mobile data connections improving quickly)

The availability of broadband will have implications for media consumption patterns. In my view we are moving away from inactive consumer towards a more and more active consumer. The major behavioral changes are explained in the figure below.

Of course the big question is how fast this change will happen and how existing and new players can make money. This requires a thorough strategic analysis for each individual player. It will be an exciting period as existing competitive positions will erode and new business opportunities will arise.

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